App design + Redesign
Palco Tuga
Bárbara Monteiro
Design process + Prototype.
As well as Iterating the version made for the original project.
How i went from this..
..to this.
My design process

1

User research
Understanding users’ needs, behaviors and preferences.

2

User profiles & Personas
Detailed profiles representing different user types that might use the product.

3

Existing solutions to the problem
Apps and websites that already tackle the problem at hand.

4

Ideation
Brainstorming and coming up with creative solutions to the problems identified.

5

Wireframes
Basic layouts to visualize the structure of the interface.

6

Usability testing + feedback
Evaluate the wireframe's usability with real users.

7

Prototyping in figma
Interactive models to test the design's functionality.

8

Iterative design
Continuous improvements based on testing and feedback.
Concept
There's a gap in finding Portuguese music festivals and concerts. Scattered info, hidden gems, outdated details, and tricky ticketing make it tough to plan the perfect musical adventure.
This app would offer:

1

2

3

1

Centralized, up-to-date info on festivals and concerts

2

Discovery of lesser-known events

3

A community feature to connect with fellow music lovers
Imagine 🌟 - maximizing your musical experiences in Portugal with a single app, and making new friends along the way!
Logo + Name
Palco Tuga
Meaning- Portuguese (slang) Stage
User research
Challenges
  1. Fragmented information from various sources.
  1. Limited awareness about lesser-known festivals.
  1. Lack of additional resources to enhance the festival experience.
Solution
A mobile app could consolidate information, provide up-to-date event details, and foster a sense of community among festival-goers.
User profiles
Experienced music-lovers
These are people who already have experience in attend music events and are always looking for new events to participate. Are interested in discover lesser-known festivals, and to have access to useful and accurate information.
New music lovers
These are people who are interested in start attending music events here. These users need a mobile application that helps them discover and understand the different events available, providing information details about dates, locations, line-ups and ticket prices, as well as finding new friends.
Event organisers
People responsible for the organisation of music events in Portugal. They need a mobile application that helps them promote and disseminate events, providing a space where they can provide information details about dates, locations, line-ups and ticket prices.
Turists
Tourists would like to take advantage of the opportunity to participate in music events while travelling. These users need a mobile application that presents information about festivals happening in Portugal in a clear and accessible way, considering possible language barriers.
Personas
Sofia, 23
Experienced music-lover
Pedro, 20
New music-lover
Sofia
User story
Sofia loves music and regularly attends music related events. She loves the energy and atmosphere of festivals and music and is always looking for new events to attend and a like-minded community. However, she is often frustrated by not knowing all the festivals available in Portugal and having difficulty obtaining up-to-date information about existing events.
Necessities
  • Complete list of all music festivals in Portugal, including lesser-known ones
  • Up-to-date and accurate information about dates, locations, lineups, and ticket prices
  • Option to talk and post about music tastes and experiences in one place
  • Additional features like interactive maps of festival locations
Pedro
User story
Pedro is university student who is interested in starting to attend music events. He has heard about the energy and fun of these events and would like to experience it for himself. However, Pedro doesn't have much knowledge about the different festivals, and he would also like to have a community where he can meet experienced people in this world of music.
Necessities
  • Reliable and complete list of all music festivals in Portugal
  • Detailed information on dates, locations, line-ups, and ticket prices
  • Community support for understanding how the app works and reading others' experiences
Existing solutions to the problem

There are already some existing solutions to the problem I proposed, such as apps for purchasing tickets and websites promoting events/festivals in Portugal.

DICE

Discover live events and gigs | Buy tickets on DICE

DICE is on a mission to get people out more. We bring incredible live shows to fans around the world. Download DICE to see what’s happening in your city.

Features:
  • Compilation of information about music festivals in Portugal.
  • Basic details on dates, locations, and ticket prices.
  • Links to official festival websites for more detailed information.
  • Provides access to additional resources on festival line-ups and other details.
Problems:
  • Lack of regular updates may result in outdated information.

www.festivais.pt

Festivais 2023

Festivais.PT - Festivais | Concertos | Cinema | Streaming | Teatro - Tudo num só local

Features:
  • Comprehensive festival database with details on dates, locations, line-ups, and ticket prices.
  • Up-to-date information reflecting any changes.
  • Easy online ticket purchasing.
  • Guidance on festival logistics and transportation.
  • Interactive maps for planning and navigation.
Problems:
  • Maintaining data accuracy.
  • Effective community moderation.
  • Ticketing integration difficulties.
  • Encouraging user engagement.
  • Resource management for database upkeep.
Ideation
Complete list of music events
  • Comprehensive list of all music festivals in Portugal, including lesser-known ones.
  • Search function by name, with filters for location, soon, etc.
  • Dedicated page for each festival with detailed information on dates, location, line-ups, ticket prices, and additional resources.
Additional Resources
  • Additional features to enhance festival experience
  • Safety in music events aspects added to the app, as well as other info
Community
  • Welcoming environment fostering a sense of community among festival-goers.
  • Interaction features including forums, posts, and chats.
  • Sharing of experiences and tips about festivals.
  • Opportunity for users to help each other and exchange valuable event information.
Usability testing + feedback
"What will you use the app for?"
Google forms responses:

Question: Any tips on anything to add or change to the application after seeing these wireframes? or possible difficulty navigating it?

1

Profile area for festivals/events people have attended to connect with similar interests

2

Move chat page to top with smaller icons for cleaner look

3

Put content from list on landing page for easier access

4

Expand list to include news and other relevant information
First Prototype in Figma
Initial iteration - the version presented during the school delivery
How can I iterate what I already have?

1

Define the problem
  • Clearly define the problem being addressed.
  • Ground design decisions in user research.

2

Research
  • Conduct research, methods may include user interviews, surveys, and competitor analysis.
  • Ensure the solution remains user-centered throughout the design process.

3

Sketch and prototype something new
  • Develop new wireframes.
  • Test prototype with users.
  • Identify usability issues early on, and move onto the new high fidelity design.
Defining the problem
  1. Typography
  1. Typography size
  1. Color palette / contrast

1

Too many home buttons

2

Too many cards

3

Confusing Filters

4

Overall look
Fresh wireframes
New high fidelity design

Figma

palco tuga re work

Created with Figma

Made with Gamma